Any activity that attracts customers or converts those attracted to a proposal or brand can be termed as lead generation. Although quite prominent in brick and mortar businesses lead generation online takes a different form in spite of purpose being the same. Needless to say content plays important role in attracting leads and eventual goal conversion for business online seeking digital marketing help.
There may activities online that attracts lead. But before we proceed lead generation is more of a subtle or persuasive means of getting business gently. It is not hard selling as many representatives and copywriters press online. Hard selling can be disenchanting to prospective customers since many feel it impinges on their privacy.
Lead generation is the best way out for goal conversions. Of all the activities involved blogging is most suitable of this kind of digital marketing activity on the Internet. Blogging is an efficient means for bringing forth product and services to targeted audience. Yes promotion should be audience specific you should not invest in attracting people who cannot be prospective customers or clients.
There are other means of lead generation like, SMM, email marketing, visual contenting, article publishing, forum participation and ranking high of SERPs through a vigorous search engine optimization (SEO) campaign. Even PPC like Google Adwords works fine but that it could be costly. Even niche webinars can increase your reputation and attract lead once your expertise of brand equity is established.
Lead generation is a process and one has to be persistent a lot depends upon your ingenuity and skills. Digital Marketing is the umbrella term for all online marketing activities and lead generation is one of the core focus.
Blogging is an art and an exercise a niche if developed well pays rich dividends. Leverage your skills and try to be diverse albeit blogging focus is on one topic as a content writer you need to create content on diverse topics. Webmasters should create a number of blogs and at least one for the client on the topic. Promotion is topic specific and this applies to web-blogging also.
Blogging is one of the core of search engine optimization (SEO) and hence digital marketing. Not only will it help rank high on SERPs it will also be a major lead generation exercise. Professionals can establish reputation and businesses can promote their brands and services.
You can explain a service or profession much better on a blog than on a website. It is ideal to bring forth qualities and USP of products and brands before the target audience. This activity can fetch youwide spectrum benefits if executed sincerely with dedication and perseverance.
Writing anecdotal form is the best way to pen a blog entry detailed write ups can be boring until unless flowered by attributes like videos and images. Regular inputs can lead to greater exposure and leverage goal conversion.
Link a related blog to a website is one of the key features of on page optimization provided regular inputs are made. This is also a means of adding fresh contents to the website an activity much preferred by search engines. Thus it should be part of the link architecture. A blog can be created by the web developers involved for client site or there are number of free and stable platforms listed below:
- Blogger
- TypePad
- Wordpress
- Tumblr
Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links.
He also teaches digital marketing in his home town Jabalpur. He can be contacted at:
pateluday90@hotmail.com
09755089323
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