Ever sine the cat came out of the bag HTTPS protocol has become more popular. There is a ranking benefit in case of using this one. The hyper text transfer protocol is used to transfer data to the browser. This is what makes it possible to download and see website and use the interactive mechanism.
Like the search engines the users have also become aware of security accorded by this protocol as compared to simple version HTTP. The difference is accentuated by the security certificate associated by intervention of a reputed third party.
Hence ii offers security through authorized transaction very useful in case of eCommerce stores and payment sites. Overall trust created by this environment attracts more and more converts in the present times. This protocol is associated with a secured socket layer or SSL sometimes also referred as TLS.
This technology allows encryption of data that is being exchanged. This also assures that data corruption cannot take place without being discovered.
But for those sites being transferred to this secured technology it is important that transition takes place in the right manner and does not end up confusing the search engines.
Earlier Article on HTTPs
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