It sometimes brings on a smile on my face whence Seo talk about achieving rankings on primary keywords. And end it at that....
"Is that all that matters?". I often think aloud.
Fetch the client site on important keywords...take your money and then vanish into thin air. Well my experience has shown that it is the Seo who seeks positioning on search engines for the client site.....the client seeks online business or goal conversion and just that.
Achieving rankings on SERPs are important for seo but more work needs to be done. Website promotion on right search terms matters. But do not go strictly by the statistics that keyword research tools offer. People type queries in their own sense of language usage...so it may not be the perfect phrase all the time. It could often be "seeking best website optimizer in India" "website promoting service India" rather than "search engine optimization company India". The users using above queries can all be potential clients, but achieving rankings on last phrase will be harder. While the former two can be achieved by using on page contents wisely and some off page exercise. It is like climbing a stepped embankment whence reaching the top needs negotiating the lower steps and achieving the final goal after lot of hard work and sweating. Over exertion in initial stages will mar your chances of reaching the top.
Conversions do not come easy and for some sites they do not come at all, in spite of rankings on lot of search terms.
Site build up the right way, adding elements of trust and offering a regular branding exercise are important. Sometimes design concept and page design need to be changed.
Getting conversions from client website can be a mind boggling comprehensive exercise. The involvement of the client and web designer for web site design changes becomes imperative.
Website content, graphics and their layouts matter a lot. How content is written and where graphics have been placed? Are graphics relevant to the topic? Are they of high quality?
As you dive deep down in making your client's site a success...you will unearth lot of goal conversion factors on page that matters in search engine optimization than rankings alone.
"Is that all that matters?". I often think aloud.
Fetch the client site on important keywords...take your money and then vanish into thin air. Well my experience has shown that it is the Seo who seeks positioning on search engines for the client site.....the client seeks online business or goal conversion and just that.
Achieving rankings on SERPs are important for seo but more work needs to be done. Website promotion on right search terms matters. But do not go strictly by the statistics that keyword research tools offer. People type queries in their own sense of language usage...so it may not be the perfect phrase all the time. It could often be "seeking best website optimizer in India" "website promoting service India" rather than "search engine optimization company India". The users using above queries can all be potential clients, but achieving rankings on last phrase will be harder. While the former two can be achieved by using on page contents wisely and some off page exercise. It is like climbing a stepped embankment whence reaching the top needs negotiating the lower steps and achieving the final goal after lot of hard work and sweating. Over exertion in initial stages will mar your chances of reaching the top.
Conversions do not come easy and for some sites they do not come at all, in spite of rankings on lot of search terms.
Site build up the right way, adding elements of trust and offering a regular branding exercise are important. Sometimes design concept and page design need to be changed.
Getting conversions from client website can be a mind boggling comprehensive exercise. The involvement of the client and web designer for web site design changes becomes imperative.
Website content, graphics and their layouts matter a lot. How content is written and where graphics have been placed? Are graphics relevant to the topic? Are they of high quality?
As you dive deep down in making your client's site a success...you will unearth lot of goal conversion factors on page that matters in search engine optimization than rankings alone.
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