Podcasting: What is it?

Simply put podcasting is making an audio file with content rich marketing message. It is aimed at delivering to target audience as part of Internet marketing strategy. Podcasts can be played on iPods as well as any device or reader capable of playing an MP3 file.

Like everywhere content matters so in podcasts. How powerful and interesting is you podcasting efforts? Are you able to attract lot of targeted listeners so that they subscribe to your podcast via RSS?

As part of their search engine marketing campaign companies produce podcasts on regular basis. If your podcasts are interactive and allow people to be part of teleconferencing or get to you by phone then the response will be greater.

Podcasts can be subscribed to via RSS feeds. RSS lets users know when a new podcast is ready and attaches the file to the feed. Podcast offers endless opportunity to telecast marketing messages, music, news and stories all of which can be utilized in a marketing campaign.

Using content rich and interesting podcasts you can introduce your products and services on Net. This is useful as a branding exercise as well. Podcast help create credibility amongst the targeted audience and improve conversions online.