Getting your site ranking high is just not enough. Earning customer trust in your small business is as important. A vast majority of customers do not trust small online businesses. Hence the website fail to lure visitors into becoming buyers or subscribers.
It is simple no trust no conversion.
Remember your website may be competing with big portals selling the same commodity or service. To fight the competition you have to earn the customers trust.
But how?
As your stature grows on the net you should build your brand image this is also known as branding exercise. The best approach is to build highly suitable web design with company logo and of late a Favicon on the site. Your content should augur faith in the minds of the people.
The site should be user friendly and convey a professional image of your services and products. Stick some testimonials with contact of those who have bought the products or subscribed to the service.
Offer security by implementing SSL for electronic payments etc. There should be an explicit privacy policy on your site. The site should have registration or certification if any from a reputable organization, government or organization to increase visitors faith in your products and services and hence in you.
Lend personal touch add your bio or profiles of your team members. Add some content written by you or your team members. This gives a human angle to the ecltronic document or your business website.
It is simple no trust no conversion.
Remember your website may be competing with big portals selling the same commodity or service. To fight the competition you have to earn the customers trust.
But how?
As your stature grows on the net you should build your brand image this is also known as branding exercise. The best approach is to build highly suitable web design with company logo and of late a Favicon on the site. Your content should augur faith in the minds of the people.
The site should be user friendly and convey a professional image of your services and products. Stick some testimonials with contact of those who have bought the products or subscribed to the service.
Offer security by implementing SSL for electronic payments etc. There should be an explicit privacy policy on your site. The site should have registration or certification if any from a reputable organization, government or organization to increase visitors faith in your products and services and hence in you.
Lend personal touch add your bio or profiles of your team members. Add some content written by you or your team members. This gives a human angle to the ecltronic document or your business website.
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