When I left my job as Seo sr. and content writer recently - I decided to freelance. Since this is what I was aiming for. To be my own boss as owner of a home business for earning to make a living. I sat down as thought out the whole strategy. I first took a couple of projects for less money and worked on them to get some good rankings and hence credentials. It was an understanding with my ex company not to disclose project results I worked on there, something which I respect till this day.
Although my own website was having good rankings since more than three/four years, I have some more good credential now on basis of which I took on some projects recently this taught me how to take and handle projects.
When you first negotiate with a website owner for search engine optimization then consider the following points.
1) Price: The price which should be less for local search, and much higher for primary keywords. Why? Simple some keywords mainly primary will break your bones in getting substantial results. Highly competitive keywords will require a small team of link builders cum content writers. The latter is must now since you can no longer write one article and post it on multiple article submission sites etc. Hence the link builder should be a content writer who can write simple but unique articles under your guidance. He or She should be able to post to other resources using unique content under your strict guidance.
2) On Page Optimization: Decide whether you will get the website hosting server access? If not a professional web designer of the website client should make edits and fast content changes whenever required.
When this is has been decided, analyze the site, check for duplicate content/title/meta tags. Check for web design errors broken links, unoptimized images, white spaces, internal architecture etc.
Make a report, submit to the client and make suitable changes immediately. Once initial on page optimization is complete proceed to off page.
If you do not edit the site in the very beginning and if you do not have server access and later the client/web designer does not co operate, all your efforts in off page optimization will be in trouble and you may not be able to substantiate initial results. The project can end in a fiasco and bring bad name to you. (Developing a website gradually is a must)
3) Time: Optimizing a web site as per the criteria of search engines especially on primary keywords takes time. So state maximum time frame depending upon the keyword difficulty. Primary search terms take a lot of time to rank more so if the domain is less than six months old. The local search terms can be ranked of in few months time to encourage the client. (Shoo off hasty clients)
4) Traffic: Do not promise the sky. Explain to the client about focusing on relevant search terms to fetch focused web visitors on site. To substantiate numbers is difficult. If the website is not targeted correctly lot of visitors seeking something else may land up on the site, putting a load on bandwidth and increase bounce rate.
5) Process: The process of making the site worthy of ranking high on SERPs or search engine optimization is complex, but you can brief the client on this nevertheless. Keep sending proof of the work in progress.....later the results will speak.
6) Payment: Take payment in fixed installments. Some clients insist on making payments after results come. But then you are putting in labor...to accommodate clients let initial installments be small, gradually growing bigger. Once you have proven your capabilities, I am sure payment will not be a big problem.
Although my own website was having good rankings since more than three/four years, I have some more good credential now on basis of which I took on some projects recently this taught me how to take and handle projects.
When you first negotiate with a website owner for search engine optimization then consider the following points.
1) Price: The price which should be less for local search, and much higher for primary keywords. Why? Simple some keywords mainly primary will break your bones in getting substantial results. Highly competitive keywords will require a small team of link builders cum content writers. The latter is must now since you can no longer write one article and post it on multiple article submission sites etc. Hence the link builder should be a content writer who can write simple but unique articles under your guidance. He or She should be able to post to other resources using unique content under your strict guidance.
2) On Page Optimization: Decide whether you will get the website hosting server access? If not a professional web designer of the website client should make edits and fast content changes whenever required.
When this is has been decided, analyze the site, check for duplicate content/title/meta tags. Check for web design errors broken links, unoptimized images, white spaces, internal architecture etc.
Make a report, submit to the client and make suitable changes immediately. Once initial on page optimization is complete proceed to off page.
If you do not edit the site in the very beginning and if you do not have server access and later the client/web designer does not co operate, all your efforts in off page optimization will be in trouble and you may not be able to substantiate initial results. The project can end in a fiasco and bring bad name to you. (Developing a website gradually is a must)
3) Time: Optimizing a web site as per the criteria of search engines especially on primary keywords takes time. So state maximum time frame depending upon the keyword difficulty. Primary search terms take a lot of time to rank more so if the domain is less than six months old. The local search terms can be ranked of in few months time to encourage the client. (Shoo off hasty clients)
4) Traffic: Do not promise the sky. Explain to the client about focusing on relevant search terms to fetch focused web visitors on site. To substantiate numbers is difficult. If the website is not targeted correctly lot of visitors seeking something else may land up on the site, putting a load on bandwidth and increase bounce rate.
5) Process: The process of making the site worthy of ranking high on SERPs or search engine optimization is complex, but you can brief the client on this nevertheless. Keep sending proof of the work in progress.....later the results will speak.
6) Payment: Take payment in fixed installments. Some clients insist on making payments after results come. But then you are putting in labor...to accommodate clients let initial installments be small, gradually growing bigger. Once you have proven your capabilities, I am sure payment will not be a big problem.
1 comments:
Hope you doing great.. you posted nice information I appreciate you dedication..
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