Seo is not what Search engine optimizers thought it was now.... and it will never be ...for it is all about doing justice to a search query (Mr. Amit at Google).
So if someone types web design articles he is concerned only with articles on web design (website design)...he is not interested in a web design service...company...firm...well if a website design service offers website design articles as well on site...it qualifies for the query but the site will rank lower than a site which is solely dedicated to web design articles.. albeit the article that web design service offers are better than that of the highly relevant site (to search query) ....(Mr. Google thinks and rightly so!). In short if a customer asks for a ham burger...serve him one...spam in an Ad about chicken burger if you can ( if it sells more)...
So do not use anchor text that are irrelevant to your site even if they bring higher but irrelevant traffic.
But you can still rank for multiple search terms provided your site satisfies the user's search. So it would not make any sense for a web design company (service..firm) to rank in web design article since the users is not at all interested in a web design service/company/firm .....purely and simply because he/she does not wish to have a site designed but more so because he/she wants to design a site himself/herself by learning a lot from useful web design articles.
But then does a seo firm or a search engine optimizer has the courage to lose business by stating facts to the client....."It is not the number of visitors that matter Sir! It is the number of focused visitors that matter."
The latter, I presume would be much less than former in number, except for some unique searches. This is how locally relevant search result is justified as per Google's Mr Amit.
No harm in ranking for wider terms (less focused) after all you may find a minuscule converts but then the time and effort/cost put in web promotion for that is terrible. I have realized that it is better to refuse an over demanding client with no understanding of seo than accept. The number of saner clients are on increase....do not worry.
When I ranked high (ethically) a site belonging to eco travel company on focused ecotourism terms ....the client castigated me instead initially, since the number of visitors had gone down. The large number of search he was getting was on wildlife wild animals of India tiger, leopard, sloth bear which was purely academic.
Now you cannot earn a living as an online eco travel agent by answering queries on biology/habits of wild animals in India.
Yes the number of visitors matter but than it depends upon number of users seeking that info, service or utility. If the number is less than do not try to rank a ["web design service"] site on ["web design articles"] search term (i.e if you do not provide articles on site)....the number of visitors increased would be useless...and only an ignorant client will be impressed.....omit such clients as early as you can before they destroy you and your ego.
Care hell that - articles, ads, newsletter - advertisements talking about bringing thousands of visitors to the site...they are a bluff (in most cases).
If I own a period furniture shop, then I do not work for extra visitors in...those who are there for window shopping.
I would rather work for those who will come with an intention to buy.
Yes I would certainly attract visitors with no current intention to buy but with capacity and inclination to buy in future.....This is what keyword research is all about.
This all talk about dramatic number of visitors is blah! Blah! What is more acceptable is dramatic number of relevant visitors.
But like what an over enthusiastic seo in Ahmadabad, India told me is that it is all bread and butter so if you can rank a site well on local search by highlighting search terms well using h1/h2/h3 tags etc. Then why bother? Many clients do not understand the intricacies of the net... and before they do and SE engineers do as well ...take your payment and Wamoosh!
Unethically he was right for his focus was on making fast buck from black hat seo service and he succeeded often. But remember the clients/SE engineers (No pun) are becoming "online aware".
I for one state facts...in the process kick myself in the butt since there are less takers for reality.....
Let me make the picture more clear....A wise but incapable actress sleeps with a producer to get the main job...but what I am trying to say is that if she is incapable of performing as a lead, then she is going to loose future roles as a lead (after training/experience he!He!) and moreover since she has subjected herself unwittingly to a possible gross penalty..she has lost the job as a character actor or junior actor possibly... all because of deadly spam filters that caught her at the wrong place.
On the contrary if she was capable then there was no need to bear the producer's bad breath and weak and inefficient ****** and be labeled as a spam (later) He!He!.
In Hollywood there is no room for reconsideration.
She should have had faith in organic growth and after proper development ranked as No1.
In short do not **** yourself for higher ranking make your self more deserving rather...The every day bread is better then an illegal bed! ....Make your client's site more deserving and useful with rock solid foundation.
Tell him what it takes to rank and how and on what.....A good professional web design. Good content and natural organic link building exercise...(subject sites/promotions to editorial scrutiny and win).
So if someone types web design articles he is concerned only with articles on web design (website design)...he is not interested in a web design service...company...firm...well if a website design service offers website design articles as well on site...it qualifies for the query but the site will rank lower than a site which is solely dedicated to web design articles.. albeit the article that web design service offers are better than that of the highly relevant site (to search query) ....(Mr. Google thinks and rightly so!). In short if a customer asks for a ham burger...serve him one...spam in an Ad about chicken burger if you can ( if it sells more)...
So do not use anchor text that are irrelevant to your site even if they bring higher but irrelevant traffic.
But you can still rank for multiple search terms provided your site satisfies the user's search. So it would not make any sense for a web design company (service..firm) to rank in web design article since the users is not at all interested in a web design service/company/firm .....purely and simply because he/she does not wish to have a site designed but more so because he/she wants to design a site himself/herself by learning a lot from useful web design articles.
But then does a seo firm or a search engine optimizer has the courage to lose business by stating facts to the client....."It is not the number of visitors that matter Sir! It is the number of focused visitors that matter."
The latter, I presume would be much less than former in number, except for some unique searches. This is how locally relevant search result is justified as per Google's Mr Amit.
No harm in ranking for wider terms (less focused) after all you may find a minuscule converts but then the time and effort/cost put in web promotion for that is terrible. I have realized that it is better to refuse an over demanding client with no understanding of seo than accept. The number of saner clients are on increase....do not worry.
When I ranked high (ethically) a site belonging to eco travel company on focused ecotourism terms ....the client castigated me instead initially, since the number of visitors had gone down. The large number of search he was getting was on wildlife wild animals of India tiger, leopard, sloth bear which was purely academic.
Now you cannot earn a living as an online eco travel agent by answering queries on biology/habits of wild animals in India.
Yes the number of visitors matter but than it depends upon number of users seeking that info, service or utility. If the number is less than do not try to rank a ["web design service"] site on ["web design articles"] search term (i.e if you do not provide articles on site)....the number of visitors increased would be useless...and only an ignorant client will be impressed.....omit such clients as early as you can before they destroy you and your ego.
Care hell that - articles, ads, newsletter - advertisements talking about bringing thousands of visitors to the site...they are a bluff (in most cases).
If I own a period furniture shop, then I do not work for extra visitors in...those who are there for window shopping.
I would rather work for those who will come with an intention to buy.
Yes I would certainly attract visitors with no current intention to buy but with capacity and inclination to buy in future.....This is what keyword research is all about.
This all talk about dramatic number of visitors is blah! Blah! What is more acceptable is dramatic number of relevant visitors.
But like what an over enthusiastic seo in Ahmadabad, India told me is that it is all bread and butter so if you can rank a site well on local search by highlighting search terms well using h1/h2/h3 tags etc. Then why bother? Many clients do not understand the intricacies of the net... and before they do and SE engineers do as well ...take your payment and Wamoosh!
Unethically he was right for his focus was on making fast buck from black hat seo service and he succeeded often. But remember the clients/SE engineers (No pun) are becoming "online aware".
I for one state facts...in the process kick myself in the butt since there are less takers for reality.....
Let me make the picture more clear....A wise but incapable actress sleeps with a producer to get the main job...but what I am trying to say is that if she is incapable of performing as a lead, then she is going to loose future roles as a lead (after training/experience he!He!) and moreover since she has subjected herself unwittingly to a possible gross penalty..she has lost the job as a character actor or junior actor possibly... all because of deadly spam filters that caught her at the wrong place.
On the contrary if she was capable then there was no need to bear the producer's bad breath and weak and inefficient ****** and be labeled as a spam (later) He!He!.
In Hollywood there is no room for reconsideration.
She should have had faith in organic growth and after proper development ranked as No1.
In short do not **** yourself for higher ranking make your self more deserving rather...The every day bread is better then an illegal bed! ....Make your client's site more deserving and useful with rock solid foundation.
Tell him what it takes to rank and how and on what.....A good professional web design. Good content and natural organic link building exercise...(subject sites/promotions to editorial scrutiny and win).
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