Creating Authoritative Back Links

It is well known that page rank plays some role in ranking of websites on Google SERPs.

How to get an increment in the page rank of your website?

First Look at Your Web Site

The approach that I follow begins with on page optimization which is a part of web design process also. The design of your web site is considered while positioning the site on SERPs by Google as well as other major search engines.

Check The Following:

Web site Design

• Internal Architecture: All pages are easily reachable in order of importance. The major pages should not be more than two clicks away.
  
  
• Images: Use High Resolution Images that download fast. Optimize images with keyword driven file names. Provide caption or the label. In coding nominate the height and width of the website and add alt text.
  
  
• Coding: Coding should be technically perfect. Use external CSS and server side includes. Use technologies that run on client side minimally. Do not use too much of Flash, Java scripting, Ajax etc which are not yet certified as search engine friendly. Do not use too much of animation until unless necessary . Avoid large sound files and embedded videos, podcasts etc on the index page .
  
  Content
  
  
• On Page Content: There should be good seo content on site. The content should be unique, relevant and not plagiarized at all. Your content matters to both - search engine and user. It is the main tool for conversions. More people will buy the products, utilities and subscribe to services if the content (keyword driven) is appealing. Keywords help search engine algorithms index and rank websites.
  
  Make designs using aesthetic designing sense where there in harmony between various elements of the web site. Remember the website will be scrutinized by editors of major web directories which give and authoritative back link. "Dmoz" is one such directory.
  
  
• Off Page Content: Publish good off page content for website promotion. If you are going to publish an article on page rank five or seven article site, travel portal, and on any other subject than you should be able to write well in fact really well. The style should fit as well else in spite of well written content you will not succeed in publishing the contents which will fetch you an authoritative back link.
  
  
• Write accurate title and description.
  
  
• Avoid spam both on page and off page.
  
  
• Keep refreshing the site with addition of content or highly relevant resource pages. Even if you are an online shopping or e-commerce site, do add pages with relevant information on the technology or products.
  
  
• Keep adding utilities or downloads without error and say if you are gaming site have the best down loadable or instant software. Do not describe a utility or service if you are not providing them properly. So site owners do to get into the bracket of high hitting key words.